Last week, special parking signs were put up around the city - next to the shopping mall, educational institutions and adjacent to the Iriyah, where people with disabilities are photographed instead of the familiar handicapped parking signs. This is part of the campaign by Access Israel, in cooperation with the Leo Burnett advertising agency, to raise awareness of the subject. The campaign is based on the idea that the symbol of the international disabled person depicted on existing signs does not evoke empathy and is not connected to a human being with special needs and reminds drivers of the people behind the symbols.
According to Access Israel statistics, more than 180,000 disabled people use parking spaces for people with disabilities. This parking is crucial for disabled people and their families to be able to lead a normal life. Parking far away is very difficult for people with disabilities and prevents them from reaching certain places.
Unfortunately, there are many drivers who park illegally in disabled parking spots. Last year, traffic police issued about 20,000 tickets (about 20 million shekels worth) for illegal parking in disabled parking. In Modiin Maccabim Reut, around 300 tickets were written for illegal parking in disabled spots over the past two years.
Access Israel approached the Ministry of Transportation with a series of requests to combat the issue, including increasing the fine to 2,000 shekels (the annual increase in the number of tickets shows that the current penalty is not a deterrent) and reducing the number of entitled persons - determining criteria so that only those who really have trouble walking will be entitled to parking in disabled parking.